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Selfie Spoon

Project type

Advertising campaign

If you eat a bowl of cereal but no one sees it, did it really happen? We neatly solved that problem with this combination selfie stick/cereal spoon that grew Cinnamon Toast Crunch’s audience beyond their core kids into teens and young adults. The entire run of Selfie Spoons sold out in a week, earned 35MM impressions, over half a million video views and scored a mention on the Today Show.

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