Advertising Creative Showcase
Timeline
Recently
Group Creative Director, Sugartown/ Royal Nutz Poker Club, Zynga Web3 Gaming and D20 Labs.
Consulting, freelance as one half of a Creative Director team at VML, 72andSunny, MRM, BarkleyOKRP, Gravity Road, Helo, Jones Knowles Ritchie, Endeavor, Dentsu Creative, The & Partnership, Angry Gods, Fortnight Collective, Marketplacer, Core Media, R & R Partners, Lippincott, Havas, R/GA
A while ago
VP GCD Crispin Porter + Bogusky, Boulder
CCO Ogilvy, Los Angeles
Global ECD McCann, New York
Beginings
Crispin Porter +Bogusky, Miami
Mad Dogs and Englishmen, NYC
About Me.
James Dawson-Hollis is a Creative Director with over a decade of experience building and collaborating with iconic brands like Burger King, Kraft Mac & Cheese, Chick-fil-A, Sprite, Qualcomm, Slim Jim, Pillsbury, Cinnamon Toast Crunch, and many more.
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James thrives on developing strategic creative solutions across channels and platforms that deliver business growth and get brands into culture.
Originally from the misty moors of Yorkshire, England, he now lives in Nyack, NY with his wife Vivienne, daughters Twyla and Clover, son Caspian, and the family dog Gulliver.
Resume
2022-2024
Group Creative Director, Sugartown, Zynga Web3
Created and led in-house creative. Collaborating with illustrators, animators, game/product designers and engineers, I created and developed the brand IP, characters, concept, story lore, TOV, marketing hype videos, community/social assets, website, digital collectibles, GIFs, stickers, emotes, website, copy, and art direction. In 2023, Sugartown minted a free collection of 6,999 ERC-721 tokens called Oras. Sugartown GIPHY has over 100 assets with over 85.5 million views. Oras currently trade at around $300. Only 1.7% of Oras are listed for sale on the secondary market. Sugartown has the highest Day 1 retention of any project in web3.
2018-2022
Freelance
Consulting and freelance as one half of a Creative Director team at VML, 72andSunny, MRM, BarkleyOKRP, Gravity Road, Helo, Jones Knowles Ritchie, Endeavor, Dentsu Creative, Angry Gods, Fortnight Collective, R & R Partners, R/GA and more.
2014-2018
Global Executive Creative Director, McCann WorldGroup, New York
Co-ran seven different General Mills brands including Nature Valley, Pillsbury, Trix, and Cinnamon Toast Crunch.
The Selfie Spoon campaign for Cinnamon Toast Crunch earned 35MM impressions, over half a million video views, and scored a mention on the Today Show. The Tiny & The Tasty, a tiny soap opera for the same brand, garnered 12 MM Facebook impressions, 1.4 MM Twitter impressions, and 5 MM views.
2011-2014
Co-Chief Creative Officer, Ogilvy LA
Leadership and agency transformation. Oversaw agency restructure and all creative formal clients. Pitched and won Tesoro and Qualcomm Snapdragon. Campaign creative for Nesquik, HTC, AM/PM, Arco, Maxwell House (Canada), Tabasco, Evol, Co-led pitches that won Qualcomm Snapdragon, Nesquik, HTC, Maxwell House (Canada), Lifeproof.
2011-2014
VP, Executive Creative Director, CP+B
May 2009- 2011 Responsible for all creative for Kraft Mac & Cheese, Jell-O, Belvita U.S. and Brazil accounts. Co-led pitch that won Kraft Triscuit account.
Kraft, Ted Williams wins Titanium Lion, Cannes Advertising.
VP Group Creative Director, CP+B 2009 - 2011 Oversaw agency restructure into creative groups Creative Director on Burger King U.S., U.K., Spain and Germany Co-led pitches that won Kraft Mac & Cheese and Belvita accounts.
VP Creative Director, CP+B 2008 - 2009 Creative Director on Burger King U.S., U.K., Spain and Germany.
VP Associate Creative Director, CP+B. 2006 - 2008 Associate Creative Director on Burger King U.S., U.K., Spain and Germany. Co-created the Sprite “Sublymonal” and Slim Jim “Snapfairy” campaigns.
Senior Art Director, CP+B, Miami, Florida 2004 - 2006 Worked on brands including Burger King, BCBS, Giro, Slim Jim, Coke Zero.
Education
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Institute for New Media, Stadelschule. Frankfurt, Germany.
1993 - 1994
Chelsea School of Art and Design, London, UK. 1990-1993
Skills
Advertising creative direction, creative strategy, brand-experience, omni-channel marketing. Blockchain/ Web3 creative. Experience with all aspects of commercial video production/ edit/ vfx/ audio. Adobe Photoshop, InDesign, Keynote. Ai enthusiast: ChatGPT, Midjourney, LumaAi, Kling WIP… Drinking from the firehose.
Recognition
2012 Titanium Lion Kraft Mac and Cheese, Ted Williams Fight Hunger. Mac and Jinx, Cannes 2011 winner. The first ever Cannes Lion in Kraft’s history. Ted Williams' “Golden Voice” was signed as the voice of KM&C. CP+B has been named “Agency of the Year” 13 times in the trade press.
In 2010, CP+B was named Interactive Agency of the Year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005.
In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards Magazine Agency of the Year. On December 15, 2008, CP+B was named Creativity’s agency of the year. Also Adweek’s 2008 U.S. Agency of the Year.
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LINKS TO PRESS Mac and Jinx http://www.adweek.com/adfreak/jinx-give-me-some-free-kraft-mac-cheese-126971
M&C TV: First agency to turn live tweets into TV commercials in 24hrs http://mashable.com/2011/03/28/kraft-tweets-into-tv-ad/
Ted Williams “Golden Voice” http://adage.com/article/news/homeless-man-ted-williams-voice-mac-cheese/148028/ http://www.adweek.com/adfreak/listen-ted-williams-mac-cheese-debut-11732 Jell-O pudding http://www.thedenveregotist.com/news/local/2011/july/29/jello-pudding-face-moodmeter-comes-outdoor
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AWARDS (details available upon request) 2012 Titanium Lion Kraft Mac and Cheese, Ted Williams Fight Hunger. 2011 Kraft Mac and Jinx, Cannes Lion and at New York Festivals, OBIE, and One Show.
2010 Creativity Agency of the Decade. Burger King: ADC, Cannes Lions, CICLOPE, Communication Arts, D&AD, North American Effie, FITC, LIA, One Show Interactive, One Show, One Show “Best of Digital Decade”.
2009 Advertising Age “Agency of the Decade”. Burger King: ADC, Andy, Cannes Lions, Clios, Communication Arts Annual, Communication Arts Interactive Annual, D&AD, Effies, EL SOL, FWA (favorite website awards), IAB Spain, LIA, MIXX, New York Festivals, One Show Interactive, One Show, TYAGM.
2008 Burger King: Cannes Lions, AICP, Andys, LIA, Clios, One Show, Webby. Sprite: One Show.
2007 Cannes Interactive Agency of the Year Burger King: Cannes Lions, Andys, One Show. Haggar: Cannes Lions, Clios, Communication Arts, LIA. Sprite: Clios.
2006 Burger King: Cannes Lions, Andys, One Show. 2005 Creativity Agency of the Year. Burger King: Cannes Lions, Clios, D&AD LIA, One Show Interactive. Work featured in Creativity, Adage, Adweek, Shots, Lurzer’s Archive, Shockvertising - Dakini Books, Financial Times, Campaign Screen, winner of AICP and O’Toole awards.
2001 Haribo, Corcoran featured in Lurzer’s Archive, Communication Arts, “ Bathtub” Here Arts Center AICP Winner (low budget category!)
https://aicpawards.com/commercial/bathtub-2
James has curated and exhibited photography, sculpture, and installation in art exhibitions in the UK, NYC, Atlanta, Frankfurt, Copenhagen and Norway.