Advertising Creative Showcase
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Zynga | Sugartown
Project type
Web3 Games Platform. ERC-721 NFT Collection.
Role
Built and led in-house creative team and content production pipeline. Created and developed the brand IP, characters, concept, story lore, TOV, marketing hype videos, community/social assets, digital collectibles, GIFs, stickers , emotes, website, copy, art direction,
Date
2022- 2024
Link
Link
Link
Sugartown is an innovative web3 games platform designed to catch the attention of web3 gamers and crypto degens. At launch, we minted a free collection of 6,999 Oras, ERC-721 tokens, that give holders unique access to Sugartown. We built and managed Sugartown's highly engaged Discord community, leveraging micro-influencers to create UGC, compete in tournaments, and promote the brand in many channels. X is used to share announcements, roadmap updates, in-game assets, game art, stickers, hype videos and more. Sugartown's GIPHY has over 100 assets with over 85.5 million views.
Oras currently trade at around $300. Only 1.7% of Oras are listed for sale on the secondary market. And total volume is around 9.15K. Fun fact: Sugartown has the highest Day 1 retention of any project in web3. * No small feat in the wild and turbulent world of NFTs.
NFA... but you might want to cash in that underperforming 401k and dive in.
