Kraft | Ted Williams

Ted Williams was homeless and living on the street of Columbus, Ohio when a local news crew captured him and his amazing voice. We saw his YouTube video when it had less than a thousand hits and in under 24 hours we had convinced our Kraft client to sign Ted as the new voice of Mac & Cheese. Ted’s story of redemption became a national sensation and Kraft rode the wave to the tune of an overnight sales lift of 7% and a Titanium Lion.